Discover Santa - 2016

10th Anniversary International Reunion

July 6-10, 2016

Branson, Missouri

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Discover Santa 2016

Agenda                         Contact Us

On July 6, 2006 A certain, well known holiday figure traveled down from his home high atop mother earth, in a mission to meet with hundreds of his Ambassadors.

Yes hundreds of gentlemen, with flowing white beards, plus hundreds of  Mrs. Claus, and all dressed in red, gathered for the first ever modern-day Santa Convention, in Branson, Missouri.  They were the brothers, cousins and descendents of the famous Holiday Figure know by many names: Saint Nicholas, Père Noël, Sinter Claus, Bobo Natale, Father Christmas, Grandfather Frost, Kris Kringle and most commonly . . . Santa Claus. 

Yes, there were hundreds dressed in Red.   But who was . . .  .  THE REAL SANTA CLAUS?!


One result of that convention was the creation of many local, regional and national Santa associations.  Today there are over forty associations, representing an estimated 4,000 Santas, plus their Mrs. Claus'!  So it only seems proper that all of them be invited to again gather in Branson, to return for a week of sharing, networking and celebration!

300+ Santas, along with their Mrs. Claus and other holiday professionals, gathered together at Branson, Missouri, in July of 2006, for the first modern day convention of Santas. Following their inaugural parade they posed for the above photo.  Can you spot the Real Santa Claus?        Click here to see the video of the 2006 Discover Santa Parade!


Early in 2013 the Branson Convention and Visitor's Bureau announced jointly with Southwest Airlines, that daily air service would now be available into Branson's new Airport.   With connections from all Southwest and Air Tran destinations, the ease in getting to Branson is now even more convenient.   And since one of the most popular and successful conventions ever held in Branson was Discover Santa, it seemed only logical for Branson to invite the Santas to return.   Click here to see the Branson CVB Video "Even Santa Vacations in Branson!"  Music by Jim Stafford


Details for this 2016 Convention are currently being worked out with Branson Ticket and Travel, the Branson Convention and Visitor's Bureau and all local attractions.  Plans are to include opportunities for all Santas, Santa Associations and Christmas Professionals to participate and share in the benefits of this convention.  Details will follow in the coming weeks and months.  But for now, please mark your calendars.


Minimal registration packages will be available that will include all workshops, a few meals, shuttle transportation, the Grand Parade and a celebrity filled closing night dinner.


Optionally those attending can add their choice of lodging, additional meals, shows and attractions.   Special attraction and show packages will be offered


Here are the current proposed details:


4-nights, July 6, 7, 8 & 9; two lunches, Parade, Closing Dinner, venue transportation, registration and all other taxes and gratuities.  Package rates will be announced when each of he hotel, attractions and venues gives us their 2016 rates.

A special advanced purchase package rate will be announced sometime in the Fall of 2013.

Arrangements will also be made for partial deposits, with final payments due no later than February 1, 2016


Discover Santa 2016 Convention, July 6-9, 2016

  Branson, Missouri

Tuesday, July 5, 2016 

All Day

Early Arrival – Pre-Convention regional activities

7:00 - ???

Everyone on their own for the evening  (Optional Shows will be available*)

Wednesday, July 6, 2016 

All Day

Early Arrival – Pre-Convention regional activities

Trade Show

5:00 7:00 p.m.

Welcome Social -

7:00 - ???

Everyone on their own for the evening  (Optional Shows will be available*)

Thursday, July 7, 2016
7:00 - 9:00 AM

Parade of Red Suits, Downtown Branson. This is the major kick-off and Media event with all

Santas, Mrs. Clauses, Santa helpers, Floats, Bands and other participants.  All in full.  It is

scheduled early in the morning because it is cool and to meet the media needs.  We will have

up to 500 people starting at 7:00 am for live parade during the 8:00 a.m. hour of National TV

11AM - 1 PM

General Session w/ Lunch

Trade Show

1:30 – 2:30 p.m.

Session I - Workshops

3:00 - 6:00

Return to Hotels for Regional Activities or Free Time

6:00 - ??? Everyone is on their own for the evening (Attend the optional Dinner show at the Dixie Stampede*)
Friday, July 8, 2016 

9:00a.m. - Noon

Morning Breakfast and Special Program – Special Guest Speaker/s



Outdoor Bar-b-que


Session II –Workshops


Session III –Workshops


7:00 Group Dinner Event on Branson Belle  (Coach transportation will be provided) 

Saturday, July 9,  2016 

8:00-10:00 am

Morning Prayer Breakfast  -  Guest Speaker/s  Presentation on the Symbols of Christmas / The Santa Claus Oath Ceremony

Trade Show

10:00am - Noon

Session IV –Workshops



2:00-3:00 Session IV –Workshops

3:00  - 6:00 p.m.

Open Time

6-10 p.m

 Gala Reception followed by Closing Dinner and show

Sunday, July 10 2016 
   Departure Day


DiscoverSanta2016 is a special reunion convention produced by the KringleGroup, LLC in cooperation with Branson Ticket and Travel, the Branson Convention and Visitors Bureau and the many local, regional, national and International Santa associations. All text, java, JavaScript, images, animation, audio, html, etc. Copyright © 2006, 2013 The Kringle Group, LLC, dba; the City of Branson, Missouri; Branson Convention and Visitors Bureau; Southwest Airlines; © Copyright 2013 Herschend Family Entertainment Corporation; ©Coca-Cola Bottling Company of America;,,, are Service marks (SM) of The Kringle Group, LLC.

International University of Santa Claus, and are registered service marks of the 34th Street Foundation, Inc.

All Photos are the property of the artists/individuals, Branson Convention and Vistiors Bureau, Branson Ticket and Travel, Reinbold Gallery Photography and/or The Kringle Group,LLC.  Any reproduction or other use without written consent is illegal.

For further information, please contact us at or (631) 871-4901


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